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Every year, Oxfam in Kenya expends numerous resources in offering business skills improvement training to the estimated 4,000 small traders as part of its livelihoods diversification and improvement programs. Previously, this was done through traditional capacity building models. After reviewing their processes, Oxfam in Kenya is piloting the use of professionally developed digital content and set out to research the appropriateness of this proposed model. The research revealed that small-scale traders largely rely on phones and radios as communication tools and preferred case study videos, video lectures and audio programs formats. This document explains the research process, findings and recommendations on the rollout process.